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TRENDING

~ 98% OF CUSTOMERS SAY THIS

"Such a great place for unique items! There's always new styles available"

VOGUE

"Fantastic store with a great selection of styles and choices at affordable prices."

GQ

"Great shop! We absolutely love the clothes! You're guaranteed amazing service, too."

COSMOPOLITIAN

Everything we create is inspired by real girls.

We don't accept ordinary. We believe everyone has the power to be extraordinary.

Our clothing and accessories provide a platform for self-expression, served up with a slice of keeping it real.

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Who is the Cools Girl*?

She's sassy, sophisticated, a real straight shooter. She knows what she wants and what she stands for. She walks the fine line between being ultra femme while flirting with her tomboy side.

*Girl/boy/she/her/they/them/he/him – we're an inclusive club, not an exclusive club :)

OUR STORY